The design features careful attention to shaping and details that allow these typefaces to also serve well as display types at larger sizes. The letter construction is based on traditional Gujarati calligraphy and features a contrast distribution somewhat lower than the norm so as to maintain strong, legible forms at small sizes. The primary intended usage ̶ for printed outputs, particularly continuous text settings ̶ guided the design direction.
This type family was designed to harmonize with Adobe Devanagari, both in terms of apparent size and style, to ensure the two families could be typeset together as a system.
Gujarati script expert Fiona Ross consulted on the design, with Kalapi Gajjar-Bordawekar and Hitesh Malaviya providing feedback. The Adobe Gujarati typeface was designed by David Březina for Adobe from 2012 to 2013.
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